Introduction
DSLAM carriers have a strong need to maximise opportunity and minimise the investment risk associated with their infrastructure rollout.
Carriers typically use a mix of information sources to create their market picture. An incomplete picture can be very expensive - especially given DSLAM rollout costs, TEBA space, backhaul, and that DSLAMs can't be readily removed etc.
To assist, Callpoint has provided its Exchange Attractiveness Metrics and In-Depth ESA Profiles to a number of leading DSLAM carriers over recent years.
Exchange Attractiveness Metrics
This service is typically requested across a metro area, State or the whole nation. For each Exchange Service Area (ESA) within the territory, Callpoint creates an Excel table with a number of parameters.
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Market Size |
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M1 |
Number of premises spatially within each ESA |
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M2 |
Number of geocoded businesses spatially within each ESA |
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M3 |
Derived Households (ABS Census) per ESA |
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Competitive |
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C1 |
Telstra ADSL-enabled (yes/ no as of production date) |
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C2 |
Telstra ADSL activation date (Callpoint has tracked this since March 2001) |
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C3 |
Non-Telstra DSLAM presence (custom - caveats apply) |
Pair Gain [1] |
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P1 |
Large Pair Gain System (LPGS) presence within the ESA (yes/ no) |
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P2 |
Number of premises within ESA that are Large Pair Gain served |
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P3 |
Earliest date that Telstra ADSL-enabled any LPGS within the ESA |
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P4 |
Number of premises within ESA that are served by LPGS and that can be Telstra ADSL served |
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xxxx |
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S1 |
The "S" group is based on time series data that has been tracked by Callpoint. Caveats apply |
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S2 |
“ |
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S3 |
“ |
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S4 |
“ |
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Technical |
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T1 |
Number of exchanges and sub-exchanges within the ESA |
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Custom |
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X1 |
Custom field conbinations eg number of premises/ businesses that are within ADSL/ ADSL2+ distance limits but outside LPGS.
Other combinations eg based on ABS Census District demographic data that Callpoint overlays onto the ESA have been supplied to meet specific client needs. |
Note: the combination of P2 and S4 are a powerful vetting combination.
Note: If you need greater flexibility or control, Callpoint's AQ Pro can dynamically compute M1, M2, P1, P2 & T1 for you.
[1] Any Large Pair Gain analysis requires clients to have an ExchangeInfo Plus license. This Mapinfo dataset is subject to strict eligibility criteria e.g ULL carrier customers of Telstra Wholesale. Please contact us for further details
In-Depth Exchange Service Area (ESA) Profiles
Typically a sequal to the above, this service provides detailed maps, charts and analysis on a specific short list of ESAs. Callpoint's GeoCarrier® creates the results as two PowerPoint slides per ESA, with further details in Excel.
Please refer a sample Slide 1 below.
Slide 2 for each ESA is made up of 6 placeholders. Options include:
- Market coverage statistics (tabled against ADSL availability regions)
- ADSL vs ADSL2 Reach Extended coverage comparison
- Time series and activation charts
- Wireless towers
- Topographic elevation profile
- ANZSIC industry profiles and
- Multi-Dwelling Unit penetration within the ESA
Note that this 2-slide per ESA format also appears in the ESA Profiles within Callpoint's LGA Broadband Reports.
Should you have any further questions please contact us. | 
